Model incremental return on ad spend across Conservative, Base, and Upside scenarios with a single, canonical calculation engine.
Features
Three-scenario comparison: Conservative, Base, and Upside projections side-by-side
Live sensitivity analysis showing how iROAS shifts when key inputs change
Funnel waterfall visualization from Partner IDs through Offers Redeemed
Defensible assumption documentation with source types and confidence levels
Client-ready export views with print-optimized layouts
Key Metrics
Incremental ROAS (iROAS)
Primary metric: incremental revenue per dollar of ad spend
Margin-adjusted iROAS
Conservative view accounting for cost of goods sold
Effective CPM
Cost per thousand messages for media buyer conversations
Calculation Engine
All projections use a single canonical formula chain: Partner IDs to Passes Created to Passes Installed to Messages Sent to Pass Landings to Offers Redeemed to Revenue to iROAS.
Configurable inputs include pass creation rate, install rate, campaign size, annual campaigns, click-through rate, take rate, average order value, wallet message costs, SaaS fees, COGS rate, and incrementality rate.